“TOGETHER TONINO LAMBORGHINI”

A SPECIAL MEETING TO GATHER THE INTERNATIONAL BRAND’S PARTNERS, EXCHANGE EXPERIENCES AND IDEAS AND PLAN SYNERGIC ACTIVITIES FOR 2020   At the corporate event that took place last October 12 at the company’s headquarters the international partners had the chance to interact with the ever-growing Tonino Lamborghini network and attend the world preview of the […]

A SPECIAL MEETING TO GATHER THE INTERNATIONAL BRAND’S PARTNERS, EXCHANGE EXPERIENCES AND IDEAS AND PLAN SYNERGIC ACTIVITIES FOR 2020  

At the corporate event that took place last October 12 at the company’s headquarters the international partners had the chance to interact with the ever-growing Tonino Lamborghini network and attend the world preview of the new Tonino Lamborghini Swiss Watches collection.

 

Bologna, October 14, 2019 – Sometimes family is not limited only to those who share the same DNA but includes also those who believe in and cherish the same values and follow the same philosophy and mission. The “Together Tonino Lamborghini” event that took place last October 12 at the brand headquarters, Palazzo del Vignola of Argelato (Bologna, Italy), gathered the company’s partners, distributors, agents, friends and close family members for a day fully dedicated to the Tonino Lamborghini network. More than 100 people from all over the world were welcomed by the Vicepresident and CEO of the company, Ferruccio Lamborghini, along with the MC Clarissa Burt, former American model, award-winning actress, international media personality, producer, director and writer, who flew to Europe exclusively to be part of such a special day for the Lamborghini family.

The first part of the day was focused on a general company’s overview of the latest partnerships and joint ventures and an explanation of the new communication tools created for the brand’s promotion (brand book, videos, advertising, website, social accounts).  After the corporate presentations, all the partners and associates were invited to make an individual speech about their own company, sharing with the other attendees’ information about their current and upcoming commercial developments, products innovation, projects progress and, lastly, marketing and communication strategies. Partners and associates are the first ambassadors of the brand, thus the aim of this special meeting was to make them all feel “together Tonino Lamborghini”, that is to say part of a community, a network of companies that work synergically for the same brand to reach common goals according to the same values, mission and philosophy.

The second part of the day was called “Time to celebrate”: current and potential distributors of the horology world, selected jewelry stores and friends joined the audience of the morning session to assist the world premiere of the new Tonino Lamborghini Swiss Watches collection. Ferruccio Lamborghini, alongside Fulvio Locci, company’s watch designer, introduced the new timepieces models and explained each characterizing features. Mechanical references, performing movements, cutting-edge design, precious materials and attention to details are the key elements that inspired the new collection. The eight lines were secretly displayed in multiple cases that were then revealed in a scenographic way during the official presentation. The brand’s new sound logo accompanied the unveiling, adding a bold and distinctive touch, ultimately embodying the tone of the Bull brand.

The day concluded at the family’s Ferruccio Lamborghini Museum where the guests had the opportunity to firstly visit the historical vehicles (from tractors to cars to special projects) created by the family’s forefather Ferruccio and then enjoy a typical Italian dinner alongside the CEO and President of the bull brand, Ferruccio and his father Tonino Lamborghini.